Buy and sell fashion locally. Verified sellers, community drops, neighborhood pickup β keeping value circulating inside Lagos.
Bella Alubo is one of Nigeria's most celebrated artists β a voice that has shared records with The Notorious B.I.G., Ty Dolla Sign, CKay, and more. But beyond the music, Bella has always been deeply embedded in Lagos's fashion and thrift culture β someone who has lived the scene, not just observed it.
She is the founder of LuvvbyBella β a Lagos-born jewellery brand that has found its way onto some of the biggest names in Afrobeats. Worn by artists including Asake and Rema, LuvvbyBella pieces have become a quiet signature in Nigerian music culture β bold, handcrafted, and unmistakably Lagos.
Bendy is Bella's natural next step β a marketplace built for the Lagos community she has spent years being part of. A platform where fashion circulates, value stays local, and style has no gatekeepers. Built for the city, by someone who knows it best.
Lagos has one of the most vibrant secondhand fashion cultures in the world. Long before the global thrifting movement caught on, Lagos was already there β from the iconic bend-down boutiques of Yaba Market, to the curated vintage stalls of Lekki and the pop-up swap events lighting up Victoria Island on weekends.
In Lagos, thrifting isn't a trend β it's a culture. It's how generations of Lagosians have built standout wardrobes on their own terms, mixing imported deadstock with local finds to create looks that are entirely their own. The city's fashion identity has always been rooted in creativity, resourcefulness, and community.
But for too long, that culture has lived in scattered WhatsApp groups, informal market stalls, and word-of-mouth networks. Bendy is building the infrastructure that Lagos thrift has always deserved β a trusted, social, and neighbourhood-first marketplace that keeps value circulating inside the city.